Brandless.com, the direct-to-consumer, community-led brand offering a carefully curated assortment of better-for-you stuff at incredible prices, has launched a new baby care category. 

The new baby products will join Brandless’ growing assortment of hundreds of options across non-GMO and organic food, clean and cruelty-free personal care, non-toxic cleaning, sustainable office supplies and high-quality home goods. The first items to launch within the new baby category include premium diapers designed to be gentle on both baby and the earth, offering 12-hour protection, a snug fit and no latex, lotion, fragrance or chlorine processing; clean and cruelty-free baby care including plant-based baby wipes, multi-purpose baby balm, unscented baby lotion, tear-free shampoo and wash, and non-nano zinc oxide diaper rash cream; and organic first foods including organic baby food pouches and organic teething wafers.

In addition to the growing assortment of items at $3 or less, Brandless has introduced new price points that open the doors to exceptional value on high-quality items in other important areas of people’s lives. For example, a week’s supply of Brandless premium diapers will be sold for only $9, offering a significantly lower price point when compared with brands of similar quality while also providing a quantity that is convenient for parents, the company says.

Brandless has also rolled out an optional subscription service to make it easier for folks to stay stocked on their favorite Brandless products:

• Subscribers can set the frequency of their deliveries and swap items in and out of their Brandless boxes before their order is on its way
• Brandless will donate two extra meals to someone facing hunger in partnership with Feeding America with each subscription box shipped, in addition to the meal donated with every checkout
• Each subscription box comes with a complimentary surprise gift from the Brandless assortment and fun inspiration from the Brandlesslife blog editors such as recipes, tips, tricks and hacks
• For a limited time, Brandless will also throw in two weeks of free diapers ($18 worth) when someone signs up for their first subscription box that includes diapers by using promo code “FREEDIAPERS” with a minimum purchase threshold (terms apply)